The year of 2006 witnessed obvious promotion in DTV industry than in 2005, and the number of users is preliminarily estimated to reach 12.9 million including 4.5 million of pay TV users. China DTV industry has taken an initial shape, the profit-making model centered on increasing subscription fee has been gradually formed, and a system of content supply has gradually come into being, so the DTV industry pattern has been basically established. It is estimated that the number of DTV users will reach 35 million by 2008 and the penetration rate of it will share 25% of all CATV users then.
Mobile DTV is a kind of modern system which can play and receive the digital programs by wireless digital signal emission and digital equipment terrestrial access. Shanghai Oriental Pearl Mobile Television Co., Ltd. is the China first and world second new concept media to launch outdoor digital mobile television program. By Jul 2006, about 20 provincial/city-level mobile TV stations joined in MMTV, and the terminal number accumulated to over 60.000 units and the outdoor audiences have reached more than 30 million person-times.
Standardization Administration of the People's Republic of China issued the DTTB in Aug 2006 and this standard will be formally carried out by Aug 2007. This standard includes standards for single carrier and multi carrier. The release of DTTB plays a landmark event in the development of DTV standards in China, which will no doubt promote the rapid development of DTV industry.
As far as the developing trend is concerned, DTV will certainly replace the analog TV in the future. SARFT has been popularizing DTV and strives to achieve the goal of DAC. Apart from the Chinese government, channel providers, channel integrators and CATV network operators all show a great enthusiasm. All of these create an advantaged environment for the development of pay DTV. Therefore, China DTV industry will see a bright future.
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